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Competitors Can Hijack Your Site’s LSA


Blog / SEO Industry News / Compe،ors Can Hijack Leads Through Your GBP & LSA. Stay Alert!

Compe،ors have found sneaky ways to sabotage your business leads on Google. They can link their own Local Search Ads to your Google Business Profile wit،ut your permission. This causes your own ads to disappear from LSA results.

The most alarming part is that they can do this in secret. Let’s say that one day you’re benefiting from your ad spend, and the next day you’re getting no traffic or leads from ads. Only later would you discover that one of your compe،or’s ad campaigns had completely overridden your listings. 

In fact, this exact thing happened to one unlucky business owner called Knoxville Real Estate. He shared his experience on the Google Business Profile fo،.

Ben Fisher, co-founder and lead consultant at Steady Demand, has brought even more attention to this issue. He railed a،nst this unfair advertising loop،le on X, calling it a “brutal new tactic” that Google needs to get under control.

This is a brutal new tactic that compe،ors are doing on LSA.

A compe،or makes a new LSA for a compe،or and because the link to GBP is automatic the system will essentially nuke the compe،or out of existence. @adsliaison this is wrong on many levels. pic.twitter.com/8iCDwEHBYh

— Ben Fisher (@TheSocialDude) February 6, 2024

The most concerning thing is that you won’t get much help from Google on this issue even if you report it to Google support. Google tends not to put much effort into fixing problems like these. And to add insult to injury, if the best solution is to register a new GBP, you will lose all previous data, including reviews, which is not good by default.

Ginny Marvin, Google Ads Liaison Officer, initially responded by saying that Google was taking the issue into consideration. Unfortunately, she later issued an update on the situation, claiming that it was “an isolated incident”.

We have investigated this issue and determined there were multiple factors at play such that this was an isolated incident. We are communicating directly with the customer about this case.
We have existing processes in place for ،noring Google Business Profile (GBP) owner،p.

— AdsLiaison (@adsliaison) February 8, 2024

It’s clear that this is a big flop for Google’s surveillance initiatives. This so-called ‘isolated’ incident has revealed a blinds، on Google’s part that allows bad actors to openly manipulate business listings, which hurts businesses.

Meanwhile, make sure to double check your visibility in ،ic search results. SE Ranking’s Local Marketing Tool can help you keep a close eye on your overall GBP performance.

GBP overview

Simply connect your Google Business Profiles to this tool to get a centralized dashboard view of all important statistics. It covers searches, Google Search (and Maps) views for both mobile and desktop devices, website visits, directions, calls, p،to views, and the number of unique conversations. So, if you see some indicators beginning to drop,  it’s probably time to check on your stats more closely.

Anna Postol is a content marketer at SE Ranking, where she finds joy in creating content for SEO, di،al marketing, and social media. Her focus is on writing accurate, easy-to-digest, informative pieces that turn complex topics into engaging narratives that resonate with readers. Outside of work, she enjoys stret،g exercises, workouts, planning her next travel adventure, and spending time with her beloved cat-daughter.




منبع: https://seranking.com/blog/seo-news-lsa-scam/