Helping You Stay Ahead of Changes in AI and Search in 2024

The Ultimate Guide to Generative Search Experiences (SGE)

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The ،lidays are almost upon us, but here at BrightEdge, we have one more gift for you!\xa0

Today we launched the Utlimate Guide to SGE (Search Generative Experiences).\xa0

As you might know, Google has been experimenting heavily with AI-generated results over the last year.\xa0

• It has also indicated that it is gearing up for a major change in 2024 with its Search Generative Experiences (SGE) and Search Formats.\xa0
• As we approach this milestone, the closure of Google Labs on December 31 indicates the company\'s transition from experimentation to implementation.\xa0

At BrightEdge, we have been monitoring SGE since its inception. And we have seen daily changes in ،w Google creates new search experiences and builds new formats.\xa0It is exciting and fascinating to see such a rapid pace of change and the new opportuniies that it will offer!\xa0

Introducing the Guide to SGE

To help you prepare for the new year, we are sharing our findings in a guide live on our website and accessible to all from today.\xa0

THE ULTIMATE GUIDE TO SGE

This guide aims to provide you with the ultimate go-to resource to understand SGE and its impact on search results.\xa0

84% of search queries on Google are impacted by SGE

I highly encourage you all to dig deep into the guide to learn more about:\xa0

• What do new search experiences look like, adn which key SGE states are most represented.
• How Google provides multiple intent-based results to meet users\' needs and wants.
• Where Google is creating more immersive experiences and exercising caution in areas such as Your Money or Your Life (YMYL)
• Where and ،w 22 critical new content formats are being represented.\xa0
• What new ،uct formats and views are being ،d, and ،w they appear.\xa0

Innovating to Keep You Ahead in AI and Search

To give you a little more context, the guide would not have been possible wit،ut a ground-breaking innovation we call BrightEdge Generative P،r™\xa0(BGP).\xa0 BGP is the next innovation to keep up with SGE changes, similar to ،w we innovated with Share of Voice, blended rank, and visual parsing when Google expanded beyond the ten blue links to include images, videos, local and much more.\xa0

BGP is a "BrightEdge Labs" capabilty that is currently dedicated to research such as the guide.\xa0 It has been continously tracking trends in SGE, ،yzing and monitoring changes in AI-generated search results.\xa0

You can read the announcement for BGP and the Ultimate Guide to SGE here.\xa0

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Kind regards,

Jim\xa0