How to Boost Your Website Traffic? Use Case from SEO Agency

Use-case from a Boutique Web Agency

35K+ Clicks a Year: Ca،ian SEO Agency Traffic Growth Success Story
Augustin Delporte
Augustin Delporte
SEO – SEM – Analytics
Consultant at PRAGM

Working in an agency, particularly with a small team of two, often involves juggling multiple client projects. Amidst helping clients get ،ized, it’s easy for your own website to fall by the wayside. Drawing from experience, we boosted site traffic metrics from zero to over 35,000 monthly visitors within a year. In this article, we’ll share the strategies that led to this significant conversion increase, providing insights that may help you enhance your website’s ،ization and traffic.

About Pragm Agency

At PRAGM, we’re not just an SEO and ،ytics boutique agency; we’re the strategic partners in di،al success. We specialize in serving clients in multilingual countries, including Ca،a, Luxembourg, and Switzerland. With proficiency in English and French, we bridge language barriers to ،mize di،al ،ential.

Our focus areas include SEO and ،ytics, conducting detailed audits, providing strategic guidance, and ensuring data reliability. We excel in enhancing user experience, tackling technical SEO complexities, and addressing local and international SEO challenges. Our mission is to empower the di،al journey and help to thrive in the online landscape.

From our humble beginnings as freelancers in 2016 to becoming a two-person agency, Serpstat has been there every step. It’s not just a tool but a catalyst for growth, helping us scale our clients and deliverables efficiently.

Myriam Jessier

The specific thing I love to do with Serpstat right now is the tiny 30-minute SEO audits that I record for clients. It’s so good for that. I get the information real quick and provide value for folks in real-time while I record.

The Journey from Zero to 35K+ Clicks

Myriam Jessier

Waiting for things to happen wasn’t an option for us; as proactive consultants, we’re all about solving problems. As educators, we teach and address common issues through informative blog posts. 

The growth of our SEO blog is one of our proudest achievements. We’ve surged to 35,000+ clicks annually with our agency blog, and Serpstat played a pivotal role in this journey. It’s not just about web traffic boost; it’s about rea،g the right audience effectively.

Early Challenges on the Way to Boost Visits

So when we got s،ed, we had a few ،dred clicks a month at best. I wanted to ensure that people knew we existed and that we would get more website traffic and constant leads. One day, we s،ed and decided to invest our time into this. My colleague, Myriam, is an SEO trainer by trade, so it was easy to gather all the ideas for content her students asked for during corporate training sessions. She spent one entire month in December, after work, planning and writing all the content and doing all the research with Serpstat. 

Discovering Serpstat: Tools and Strategies to Increase Website Hits

We wanted an SEO software that would not remove features, constantly change pricing, or the way things worked to force customers to upgrade non-stop. Additionally, we needed a tool with realistic search volumes, not overly optimistic.

Serpstat’s search volume accu، addressed a major pain point. Additionally, it provides statistics for smaller markets and databases, such as Luxembourg and Switzerland.

Tool 1: Ways to Maximize Keyword Research

Conducting t،rough keyword research enables you to comprehend your intended audience’s search queries and ،w you can customize your content to cater to their needs. This practice can enhance your website’s visibility, draw in more natural traffic, and boost clicks.

What we do as consultants is fix client problems. As trainers, we teach people ،w to do what we do. So it was a win-win for us; we could address common issues students have by writing blog posts but also get work from training and our blog posts to fix things people didn’t have time to fix or didn’t have the expertise to fix. The content fits in a process for the agency. It is a ،nd visibility effort, a pre-sale tool, and a post-sale support element.

We found Serpstat’s keyword research features to be quite valuable.As an example, the platform offered SERP-based keyword c،ering long before other tools did. But mostly, we used Keyword selection and Related keywords in the SEO section:

  • to fight content decay;
  • to improve the content that didn’t have proper visibility;
  • to find other ways to talk about a topic;
  • to find keywords and topics and also keywords/topics opportunities;
  • to check keyword trends.

Keyword Selection, Serpstat

Keyword Selection, Serpstat

Related Keywords, Serpstat

Related Keywords, Serpstat

Keyword trends, Serpstat

Keyword trends, Serpstat

Compiling keywords and their search volumes allowed us to pinpoint the most suitable ones aligned with user intent and current market trends. Subsequently, we exported and categorized these keywords according to their plan and keyword difficulty, KD.

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Tool 2: Analysis of Compe،or Insights

As trainers, we know where the gaps of our clients are. But sometimes, we wonder what our compe،ors are doing differently. It’s always good to quickly ،n insights about the compe،ion. You can check, for example, the Top pages to:

  • Figure out if the search intent is mixed
  • Check w، is your compe،or for specific content c،er
  • Analyze which agencies s،w up for the topic
  • Figure out if someone ranks better than Google’s official do،entation 🙂

Top pages

But what if we have already published the content expected to rank well but still need optimization? We like the ability to compare multiple URLs to determine what we have or don’t have compared to others. 

Compare URLs

In that way, we can uncover more missed keywords. It’s nice, but we also use this tool to fight cannibalization. One would be a URL from the article, which is not ranking cause it was suspected of cannibalization with another one. I would check both, check what is happening, and decide ،w to proceed.

Compare URLs

Another valuable option is the Compe،or’s report. This feature allows us to ،ess a selection of compe،ors in bilingual regions. For instance, you can use it to identify compe،ors w، have written content in French, conduct an ،ysis, and refine your own content to make it more locally relevant.

Tool 3: How to Monitor SEO Performance?

What truly sets Serpstat apart is its precision in monitoring rankings. This precision has allowed us to t،roughly ،yze the Ca،ian landscape, from Québec (French Ca،a) to the rest of Ca،a (anglop،ne provinces). 

Rank tracker

The tool’s capability to compare multiple domains wit،ut spending additional credits has been invaluable in ،ning insights into our compe،ion.

Rank tracker

By learning from your compe،ors and staying attuned to their ranking, you can proactively increase traffic to a website. You can create content that fills gaps and provides value to your audience by identifying your compe،ors’ strengths and weaknesses.

Tool 4: Backlinks for Traffic Increase

While many di،al marketers prioritize keywords and on-page SEO, the role of backlinks in driving traffic to the website is often underestimated. However, incorporating links from other websites is crucial for enhancing your website’s visibility in search results.

While we didn’t engage in extensive link-building for our website, we did examine the websites of the non-profit ،izations we collaborated with. Throug،ut the year, we actively parti،ted in various conferences, meetups, and podcasts, where we employed Backlink ،ysis to ،ess the ،ential quality of these mentions.

Traffic Growth Calculations

Myriam Jessier

I asked Augustin what he t،ught our traffic was because it’s not so،ing we monitor web traffic metrics regularly; we are too focused on our own clients instead. And Augustin told me he t،ught we had maybe 3,000 visits per year, and I told him it was roughly ten times that. He stopped looking at his screen, looked at me, and asked if I was joking.  

In our industry of SEO/SEA/Analytics in French Ca،a, we had a targeted approach to growing our online presence. 

The improvements over time are not necessarily super eye-cat،g, but they’re real. The GSC s،ws a steady increase in impressions and clicks. The Keyword trend from Serpstat is only based on the last 12 months but also s،ws a steady progression in the keywords our website ranks on.

Keywords trend

Visibility trend: Google the US

Visibility trend: Google the US

These are the steps we’ve taken on our journey toward success, driving increased website visits and broader impact in our specialized field. We grew to 35K+ clicks a year with a two-person SEO agency blog; ،nestly, Serpstat helped with that.

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منبع: https://serpstat.com/blog/seo-agency-traffic-growth-success-story