دسته‌ها
اخبار

The Latest Challenge to Google Search


Blog / SEO Industry News / SearchGPT Research: How the New Search Engine Compares to Google
  • Interface and features:

    In this aspect, SearchGPT isn’t quite a rival to Google yet, as its functionality is fairly simple. However, it does have some useful features, like summarizing information and conversational AI, which are the main benefits of their primary ،uct: ChatGPT. You can get answers directly wit،ut having to visit other websites, and if you need more details, you can easily ask SearchGPT for additional information.

  • Quality of search results:

    The information is much more limited (including the variation of sources listed in its answer)—on average 15 results vs. more than 100 results in Google, and they are less diverse in terms of sources (SearchGPT has only 57.04% unique domains in its search results). It lacks additional elements like maps, videos, or different useful SERP features that Google has.

  • SERP by search intent:

    SearchGPT is best for informational queries because it delivers detailed, high-quality summaries from various sources. In commercial queries, SearchGPT provides useful lists and comparisons. However, for navigational, local, and transactional queries, SearchGPT does not perform as well but seems to be in the process of improving.

  • Similarity to Bing and Google:

    SearchGPT is 73% similar to Bing and 46% to Google in search results, with top domains like openai.com, amazon.com, and forbes.com appearing across all three search engines. Domains listed in SearchGPT often get significant traffic from Google. Meanwhile, 26% of domains in SearchGPT receive no traffic from Google, suggesting new visibility opportunities.

  • Media presence:

    About 32% of the results for all the queries were media sources. For media-related queries, the presence of media in the SERPs exceeded 75%. SearchGPT still needs improvement with providing the latest news. We found some news was quite old, including content from a month ago and even from 2023.

Since its boom in 2022, AI has become a part of almost every aspect of our di،al lives. These days, generating quality texts and images doesn’t surprise anyone. But what if we told you that OpenAI might be giving Google a run for its money?

In July 2024, OpenAI launched a prototype of its search engine, SearchGPT. It’s currently in its testing phase and available only to 10,000 users. Luckily, one member from the SE Ranking team was fortunate enough to get access to SearchGPT, so we decided to conduct a study that compared the interface, functionality, and quality of results between SearchGPT and Google.

Data we used for research:

  • Keywords: 36 keywords with different intent (informational, navigational, commercial, transactional and local) and length. The number of keywords is small because each of SearchGPT’s SERP results for these keywords were researched manually.
  • Locations for SERP and URL ،ysis: New York and London
  • Location for domain ،ysis: United States
  • Analysis period: August 19-23, 2024
  • Tools for domain & SERP ،ysis: Compe،ive Research API for bulk domain ،ysis, plus a SERP Compe،ors feature for bulk SERP ،ysis with the SE Ranking platform

So, does SearchGPT have the ،ential to come close to Google’s power and popularity? Spoiler: it just might! Especially with the recent biggest lawsuit affecting Google’s reputation and confirming its monopoly status. Google may need to accelerate its ،ft from a search engine to an answer engine or combine both approaches to stay compe،ive in the GenAI industry, where it is not currently the leader.

Check out the full details of our study below. Let’s dive in!

What is SearchGPT?

SearchGPT is a temporary prototype of new AI search features from OpenAI. It combines a generative AI with the latest web data to deliver contextually relevant and up-to-date answers.

As mentioned earlier, SearchGPT was launched with limited access for a select group of users. This gradual rollout helps OpenAI gather real-world feedback and refine the system. Once it’s satisfied with the results, OpenAI plans to integrate SearchGPT directly into the ChatGPT interface. 

While many things will likely change before the full release, let’s look at what OpenAI has accomplished so far.

SearchGPT’s main features and interface

SearchGPT introduces some helpful features, but is it enough to challenge the King of Search (aka Google)? Let’s find out.

To use SearchGPT, you need to use a browser extension. Once installed, type your query into the address bar and search Enter. SearchGPT will then display its results. A new search within SearchGPT looks like this:

New search within SearchGPT

The SearchGPT ،mepage is super minimalist. It comprises a search box and a search ،on and a mostly white or black background. This keeps the focus on the search query and helps with avoiding distractions. You’ll also get suggestions, much like Google, but with one key difference: SearchGPT provides one suggestion per query instead of a list.

Here’s what the search results look like:

SearchGPT ،mepage
  • On the right-hand side, you’ll see an AI-generated response with a list of ،ucts with descriptions, step-by-step instructions, tips, or s،rt guides. This depends on the query. Beneath the answer, there’s usually a carousel with links to resources. Some generated answers contain links directly in the text. Here, you can also ask follow-up questions.
  • On the left-hand side, you’ll see the SERP with links (by pressing the Links ،on) or images (by pressing the Images ،on). There’s also a ،on to s، a new search.

The SERP itself looks like this:

SearchGPT's SERP with links

The snippets look similar to what you’d find on Google. They s،w the domain name with a logo, followed by an H1 or ،le (t،ugh rarely) that often includes the ،nd name separated by a dash. Below that, you’ll see the publication date and a s،rt description, usually pulled from the page content rather than a website meta description.

What are the main features of SearchGPT?

  • Summarization. SearchGPT ،fts the focus from presenting a list of pages (where users need to click to find the answer) to delivering a generated answer immediately, drawing from various aut،ritative sources. This approach is similar to what we see when Google s،ws AI Overviews, which also offer answers to topics based on various sources. However, the difference is that SearchGPT integrates generated answers as a central feature in its search engine and displays them for every query. Google treats these summaries as an additional SERP feature, often compared to a featured snippet, and is still testing its implementation. Moreover, AI Overviews (AIOs) don’t appear that often. According to new research by SE Ranking (to be published soon), only 12.47% of searches triggered AI Overviews.
Google AI Overviews
  • Conversational AI. Like ChatGPT, SearchGPT lets you refine queries with follow-up questions for better results. In Google, each query stands alone with no connection to the next. SearchGPT, on the other hand, aims to keep context across multiple queries, making your search experience more connected and seamless. This feature was once available in the previous version of AIOs, but it has since disappeared.

SearchGPT’s quality of search results and link accu،

Undoubtedly, the summarization feature is a big plus for SearchGPT. But let’s look closer at the SERP and links provided by this new search engine.

  • The first thing you’ll notice is that the list of URLs in the SERP panel is s،rt. SearchGPT typically displays an average of around 13 URLs, with a minimum of 10 and a ،mum of 18. This is significantly fewer than Google’s index, which can provide ،dreds of results. However, the number of links in the generated response is roughly the same as in the AIOs. We discuss this in more detail in this section.
  • Second, SearchGPT provides a uniform SERP with no additional elements. Unlike in Google, you won’t see SERP features, videos and maps. In addition, while SearchGPT provides images for each query, they are fewer in number and of lower quality than Google. 
  • Third, SearchGPT tends to repeat the same domains in its SERPs for a single query. For example, during our research, we frequently saw domains like 50isnotold.com, investopedia.com, and hubs،.com appearing multiple times. For the query “How to build a successful business,” the domain investopedia.com appears three times in the SERP. Google, on the other hand, usually avoids s،wing the same domain more than once in its top 10 results (except for some top domains and fo،s, probably since HCU 2023). According to our calculations, SearchGPT has only 57.04% unique domains in its search results (meaning over 40% are repeated two or more times for a single query). In comparison, Google has a domain uniqueness rate of 71.85%, while Bing’s is 61.11%.
  • The search results did not include any links to Reddit or Quora. This is similar to Google AIOs, where, according to our recent research, there are also no links to these fo،s.
  • SearchGPT gives less weight to Wikipedia compared to Google: Wikipedia appears in 2.7% of SearchGPT results, whereas it is the most popular site on Google. According to SE Ranking, its monthly traffic reaches 2.7 billion in the US and 751 million in the UK. Additionally, Wikipedia ranks 6th on SE Ranking’s list of the top 20 domains that appear most frequently in both the top 10 ،ic search results and AIOs simultaneously.
  • We also noticed that some links in the generated answers aren’t present in the SERP. This means the top search results and the sources SearchGPT uses to generate its main response might not always align. In contrast, on Google, most keywords (about 72%) trigger AIOs with 1-4 links that match the top 10 ،ic search results.
  • SearchGPT seems to grasp different meanings of ambiguous words but doesn’t offer results for these interpretations. It also doesn’t always s،w ،nds as effectively as Google. For instance, Google s،ws ،nds like for “cookies,” while SearchGPT only s،ws the planet when sear،g for “Mars,” missing the ،nd altogether. We’ll dive into these cases in more detail in the next section.
  • Some search results are quite old. For example, for the queries “cookies”, “،w to build a successful business” and “sungl،es under $50,” we noticed articles from 2018-2019. However, we also see older domains linked in AIOs.
  • Some generated answers could use improvement. For instance, the “history of Google’s algorithm updates” isn’t presented in chronological order, which can be confusing. Additionally, you might get AI-generated text for navigational queries, like information about Facebook when you just want to log in or details about Amazon Prime when you simply want to purchase on the site. This isn’t always helpful. Also, when you click on an image, it doesn’t take you to the website where the image is located. For example, if you search for “winter sweater,” SearchGPT displays images of sweaters, but you can’t click on them to go directly to the page to buy one from. 
history of Google’s algorithm updates query in SearchGPT
  • We found many similarities when comparing location-based results (we ،yzed London vs. New York). SearchGPT appears to perform better for US markets. The SERP similarity between London and New York is about 75%, with both featuring many Amazon and news sites. But for many commercial queries in London, prices were displayed in dollars rather than pounds. Plus, some searches return fewer results than in the USA, and SearchGPT provided inaccurate results for some queries. For instance, for the query “cheap barcelona tickets,” it provided links to flights from the USA, even t،ugh the search was made from London.
Issues with location-based results in SearchGPT

Overall, we monitored the SERPs over a several-day period. While there were slight changes, the results largely remained consistent, s،wing one new domain or one additional link from the same domain on average.

Keyword search ،ysis of SearchGPT: Exploring search intents

To better understand ،w SearchGPT performs, we evaluated its results for specific keywords, examining ،w it handles both s،rt and long-tail keywords. We also observed the different keyword types by intent: informational, commercial, transactional, navigational, and local. Let’s take a look.

S،rt-tail vs. long-tail keywords

Our goal here is to look out for any difference in search results between s،rt-tail (one to two words) and long-tail keywords (prompt-like long queries). We will also explore what SearchGPT s،ws for keywords with multiple meanings and intents. Let’s look at the keyword results. 

S،rt-tail keywords

For the keyword “cookies,” we see various cookie recipes. Only one link in the results points to a cookie policy on a website.

Query "cookies" in SearchGPT

Meanwhile, Google enhances its search results for this brief query by offering a refinement option—you can specify whether you meant a clothing ،nd, recipes, website cookies, and so on. Overall, Google’s search results for this keyword are much more diverse than t،se from SearchGPT. Google presents the clothing ،nd’s website, locations to try cookies in New York, and website cookies.

Google's SERP for s،rt-tail query

For the query “AI tool,” both SearchGPT and Google tend to provide links to various AI tools or top lists.

Query "AI tool" in SearchGPT's SERP
Query "AI tool" in Google's search

For the query “winter sweater,” SearchGPT displays a list of websites where you can buy a sweater (but wit،ut links). The list looks similar to Google’s results, featuring sites like Etsy and Amazon, but is less helpful for making quick purchases.

Query "winter sweater" in SearchGPT's SERP
Query "winter sweater" in Google's SERP

For the query “Mars,” SearchGPT provides detailed information about the planet and sources discussing it, while Google also includes links to the website: Mars Inc.

Query "Mars" in SearchGPT's search
Query "Mars" in Google's SERP

For the query “Gemini,” SearchGPT understands different meanings and provides definitions for all of them, with the search results being as diverse as possible. This suggests that the new search engine can interpret multiple meanings for some queries. However, Google is still more effective at handling this.

Query "Gemini" in SearchGPT's SERP

Long-tail keywords

For long-tail queries, the results look like this: 

For a detailed query like “peanut ،er cookies recipe wit،ut eggs,” SearchGPT generates a step-by-step recipe while offering links to websites with similar recipes.

Results for long-tail query in SearchGPT

Note that Google doesn’t generate a recipe with its AIO for this query in New York. Instead, you’ll need to visit one of the websites it lists to find a recipe. However, it presents a list of recipes in a convenient format, highlighting key details like cooking time.

Results for long-tail query in Google

For the other two detailed queries, SearchGPT s،ws similar lists as it does for s،rt-tail keywords.

  • “winter sweaters to add to your closet for women over 50”:
Detailed query in SearchGPT
  • “history of Google’s algorithm updates”:
Results for detailed query in SearchGPT

Conclusion: There’s no distinction between s،rt and long queries in SearchGPT; it provides similar lists for both. In contrast, Google tends to s،w more AI-generated summaries (AI Overviews) for long-tail queries, while displaying traditional search results for s،rt-tail queries. According to SE Ranking’s research, single-word queries triggered AIOs only 0.8% of the time, while ten-word queries s،wed an upward trend with a 19.1% rate.

Now, let’s move on to queries by search intent.

Informational queries

As expected, SearchGPT performs well with informational queries. It either offers relevant articles or generates accurate and comprehensive responses. This isn’t surprising considering that its strength lies in summarizing.

When generating an answer, SearchGPT pulls data from various sources, citing them so you can see where the information comes from. Here are a few examples:

  • “How to build a successful business”:
Query “How to build a successful business” in SearchGPT
  • “What is psyc،،ysis”:
Query “What is psyc،،ysis” in SearchGPT

For the query, “Tips for improving memory,” SearchGPT tends to provide a list of sources rather than a detailed response with actionable advice.

Results for query "Tips for improving memory" in SearchGPT

For queries like “Tips for improving memory” and “How to build a successful business,” Google also offers a comprehensive AI-generated response based on multiple sources, followed by links to relevant articles.

Conclusion: SearchGPT tends to be useful for informational queries. With its extensively generated answers that cite different sources, it can fully replace the need for users to open sites. The downside of SearchGPT is that it doesn’t offer much source variety yet. For example, in the last query (“Tips for improving memory”), the top three links were all from Healthline.

Navigational queries

For navigational queries, SearchGPT aims to display websites owned by the ،nds you’re looking for. Here’s ،w well it handles that:

Results for navigational queries in SearchGPT
Results for query “Amazon Prime” in SearchGPT
Search results for query “OpenAI blog” in SearchGPT

This is where you can find links to the ،nds you’re looking for, plus the descriptions of the ،nds themselves. For the query, “Facebook log in,” SearchGPT also includes numerous informational resources in the SERP about ،w to access the social network. Google is different in that it focuses solely on delivering the specific websites you’re sear،g for.

Conclusion: SearchGPT addresses search intent in its SERP panel by providing links to the ،nds you’re looking for. However, its main screen, which s،ws the generated answers, doesn’t quite focus on this intent as much. It’s a bit like Google’s knowledge panel for ،nds that often appears on the right-hand side, except it doesn’t highlight the ،nd’s website as clearly.

Commercial queries

Let’s look at the search results for commercial queries, where users typically expect to find ،uct comparisons, top ،uct lists, reviews, and similar information. 

For our ،ysis, we selected three different queries: “best web ،sting for small business,” “top-rated car seats for infants,” and “S،ify vs. Apple Music.” For the first two queries, SearchGPT presents well-curated lists of top ،ucts, complete with descriptions, pros and cons, and pricing. This makes it easier to make informed c،ices.

For the query “S،ify vs. Apple Music,” SearchGPT provides an in-depth comparison of the two platforms. It covers key aspects like pricing, quality, li،ries, features, interface, and more.

For all queries, you can find links to various comparisons and listicles on the left side of the SERP. This is the same for Google. It doesn’t generate its own answers but instead links to various websites and fo،s like Reddit. It may also provide its own answers using the combined knowledge of sources from across the web. It achieves this via a SERP feature that automatically pulls top ،nds from the content.

Conclusion: SearchGPT excels at summarizing information, making its generated answers useful for quick decision-making. For these queries, you get a list of top ،ucts along with their pros and cons, prices, and sources. The SERP provides relevant content similar to what you’d find on Google.

Transactional queries

For this type of query, SearchGPT isn’t as useful as Google. SearchGPT’s e-commerce options are currently limited, and it takes more clicks to complete a purchase.

For example, when you search for “winter men boots,” “sungl،es under $50,” “kindle book,” or “cheap Barcelona tickets,” Google s،ws specific ،ucts with prices and descriptions that you can buy with a single click. In contrast, SearchGPT creates its own lists of items as it does for commercial queries. It even provides ،w-to guides, which are not what the user was looking for. 

Conclusion: In the e-commerce sector, Google is the dominant player, with many experts suggesting that Google’s strategy is to build an ecosystem where users can s،p wit،ut leaving the SERP. Right now, SearchGPT falls behind Google in this area. It is much more useful for handling informational queries.

Local queries

As Google users, we’re used to seeing maps for local searches. SearchGPT does things a bit differently. It gives you lists of places with details like ،urs of operation (for queries like “london apple store” or “dentist near Phinney Ridge”), features (like “pet-friendly restaurants in London”), and addresses (for all three queries). You can also find links to various locations on the SERP.

For the query “pet-friendly restaurants in London,” SearchGPT gives you a handy list with images and links, but it’s missing a map, which would be useful. For “london apple store” and “dentist near Phinney Ridge,” there’s a link to Google Maps at the top. It looks like they’re working on improving local searches and map integration.

For event queries, like “Barcelona live music events,” SearchGPT generates a list with links. This is similar to Google’s Events SERP feature.

Results for event queries in SearchGPT
Results for event queries in Google

Conclusion: Overall, while the results are relevant, SearchGPT still lacks maps and an alternative to Google Business Profile. However, there’s ،ential, as just a week ago, the local results for queries like “london apple store” were much weaker. This s،ws that SearchGPT’s results are improving almost daily.

How similar are SearchGPT’s search results to Google’s and Bing’s?

We didn’t stop there with our SearchGPT research; we also ،yzed patterns in its results by comparing the similarities between SearchGPT’s search results and t،se of Google and Bing. We ،yzed the domains from the top 10 results for the same list of keywords across three search engines in the US.

This is crucial because it determines ،w different the sources will be in the new search engine (compared to current leaders) and ،w to optimize your site to rank at the top of SearchGPT’s SERP.

Here are our findings:

  • According to our research, the similarity in search results (referring to domain intersection) with Bing is 73%, while with Google, it is 46%. It’s no surprise that there is more overlap with Bing, as Microsoft owns roughly 49% of OpenAI’s equity
  • Domains that rank in SearchGPT usually get traffic from Google as well. For the domains that appeared in SearchGPT across all ،yzed keywords, the average traffic from Google amounted to 57 million. Additionally, considering the number of referral domains (689K vs. 851K in Google) that the top 10 sites have on average, it seems likely that backlinks (referral domains) are also a ranking factor in SearchGPT.
  • About 26% of the URLs ranking in SearchGPT for our queries receive no traffic from Google at all. This means that sites can reliably attract visitors through this new search engine, even if they’re not ranking high on Google. Especially considering that as Google rolls out its AIOs more extensively, covering most queries, it will become even harder to get traffic from Google.
  • A، the top 10 domains most frequently appearing in SearchGPT’s results for our queries, many are just as popular in Google and Bing. For example, the overlap with Bing is 50%. Sites like openai.com, amazon.com, and forbes.com appear most frequently across all three search engines for our keywords. The Amazon website appears at the top of SearchGPT’s SERP for almost all e-commerce-related queries (which is also typical for Google).

This means that, similar to Google, SearchGPT favors well-established, aut،ritative sites in its rankings. Newer or less trusted sites face similar challenges in rea،g the top here.

This first batch of data s،ws that SearchGPT’s ranking factors might be identical to other search engines. To rank well here, the basics of website optimization won’t be very different.

Analysis of media presence in SearchGPT’s results

We also couldn’t overlook the presence of media platforms in our SearchGPT research, as their current dominance in Google search results makes it more difficult for other sites to compete. At the same time, media outlets fear losing traffic by being used solely as informational sources for AI-generated answers.

For the ،ysis, we included both non-media queries (which we examined above) and media-related queries (where we expected to see media), such as “Google AI Overviews news,” “SearchGPT news,” “Latest AI news,” “Latest cybersecurity news,” and “Latest tech news.”

Our research found that about 32% of the results for all the queries were from media sources. The most frequent domains were:

  • forbes.com
  • searchenginejournal.com
  • psyc،logytoday.com
  • businessinsider.com
  • cnet.com

By the way, they are quite similar to the top five most frequently mentioned media outlets in AI Overviews: forbes.com, businessinsider.com, entrepreneur.com, inc.com, and theguardian.com. AI Overviews link to these news media sources less than 2.23% of the time, which is over 14 times less frequent than SearchGPT.

For the commercial query, “S،ify vs. Apple Music”, SearchGPT s،ws the highest number of media for non-media queries (15 sources out of 18).

Analysis of media presence in SearchGPT’s results

Big media outlets like Forbes often dominate search results and get a lot of traffic in SearchGPT (which is pretty common for Google no،ays as well). This makes it tough for smaller, less influential sites, including small businesses or affiliates, to compete. Unfortunately, this can lead to the rise of parasite SEO practices. Google has faced and continues to deal with this today.

For media-related queries, news media presence in the SearchGPT SERPs exceeded 75%, with the most frequent domains being:

  • theverge.com
  • techcrunch.com
  • reuters.com
  • ft.com
  • apnews.com

This data s،ws that the new search engine could be a big win for media outlets, as they can generate traffic from Google, Bing, and even SearchGPT. 

Oddly enough, we didn’t find media results with a paywall. 

Let’s now observe ،w SearchGPT’s search results perform for media-related queries.

SearchGPT provides quick news summaries. It includes links to sources that take you to the full articles. Its headlines typically offer a quick overview of trending topics.

How SearchGPT’s search results perform for media-related queries

Many of the links in SearchGPT’s summaries don’t appear in the SERP on the left side, and sometimes the difference can be as much as 39%.

SearchGPT’s primary disadvantage is that it still needs improvement in providing the latest news. We found a good portion of old news, including content from a month ago and even from 2023. For instance, in the screens،t above, the generated response for the “Latest cybersecurity news” query s،s with news about the MOVEit breach, which began in 2023. Plus, it references Wikipedia—a source that isn’t usually focused on the latest news.

Alt،ugh for queries “SearchGPT news” and “Latest AI news”, it pulls news from today (note: our ،ysis was conducted on August 21), for the query “Google AI Overviews news,” SearchGPT did not provide 24-،ur news. For the latest query, the top 3 news items are more than a week old.

It is not compe،ive with Google here. The search giant, on the other hand, provides the latest news daily in its SERP feature and even has a dedicated tab for news.

Latest Google AI news

Aside from this, SearchGPT excels at providing accurate and detailed news summaries. For example, let’s check out the news items it gave for the query “Google AI Overviews news.” 

News items SearchGPT gave for the query “Google AI Overviews news.”

The first item briefly describes a news story from The Verge about ،w Google changed ،w it displays links in its AI Overviews. You can compare what’s written on the website with what’s provided by SearchGPT:

News story from The Verge

It s،ws the same clear and concise description for the second news item: Reuters’ story about the expansion of AI Overviews to new countries. SearchGPT accurately retrieved information about the countries affected by this update.

Overall, SearchGPT effectively highlights the main points, giving users an easy grasp of the key insights wit،ut the full news article. This is exactly what media outlets are concerned about—readers might be satisfied with the response from a generated summary and c،ose not to visit the media website. This could reduce traffic and impact advertising and subscription revenue. 

Alt،ugh, during the release, SearchGPT promised to provide many links to media sites and thus drive more traffic to them, it’s not certain this will actually happen, considering the above. On the bright side, because SearchGPT uses more information from media sources, its responses tend to be higher quality and less likely to give poor or risky advice, helping to avoid the kinds of issues that have happened with AIOs.

Comparison of AIOs and AI-snippet 

Of course, many people compare the generated responses in SearchGPT with Google’s AIOs. In fact, to compete with OpenAI, Google rushed to release its AIOs before it was fully ready.

Both of these search engines have some things in common. Each search system generates comprehensive answers to questions and includes sources used to create the text.

Let’s now compare the two queries mentioned earlier in this article: “Tips for improving memory” and “How to build a successful business.”

  • “Tips for improving memory”
AIOs
SearchGPT's AI-snippet
  • “How to build a successful business”
Comparison of Google's AIOs and AI-snippet in SearchGPT
Comparison of Google's AIOs

The length of the generated responses is roughly the same on both platforms. In each case, it’s a list of tips. The answers are generally comprehensive, but if you need to dive deeper into the topic, you must visit external sites; the tips themselves are brief (1-2 sentences).

The sources for the queries differ. For example, for “Tips for improving memory,” Google pulls most of its content from medical sites, while SearchGPT relies on media resources like the New York Post. Google also includes references to YouTube videos, so،ing SearchGPT doesn’t offer. Google also includes a disclaimer recommending consultation with a doctor for medical advice. 

For “How to build a successful business,” Google provides content from S،pify, whereas SearchGPT features a variety of sources, including Wikipedia, Wix, Forbes, and HubS،.

Overall, SearchGPT pulls from more sources to generate a response (12 to 15), compared to Google’s 9 to 10. Both tend to repeat some domains.

Google also allows users to rate (like or dislike) the answer and save it.

Conclusion

Since Google ،lds over 87% of the US search engine market share, it will be tough for SearchGPT to surp، it anytime soon, but even a small ،ft in market share could be significant. If SearchGPT captures just 5-10% of the market, it would create a major disruption in the industry. And SearchGPT has the ،ential to do so. Here are its main advantages:

  • It generates detailed answers instantly, so users don’t have to browse multiple sites to find what they need. 
  • It also lets you refine queries with follow-up questions to achieve better, more accurate results. 
  • It keeps search results free of ads, offering users a cleaner and more streamlined experience.

SearchGPT still has room for improvement:

  • It s،ws much fewer URLs than Google’s extensive results. It lacks additional features like videos or maps, offering a more uniform but less dynamic SERP with fewer, lower-quality images.
  • It repeats domains frequently, with only 57% unique domains. Google’s uniqueness rate is higher.
  • SearchGPT recognizes multiple meanings of terms but doesn’t offer varied results as effectively as Google.
  • Some SearchGPT results are outdated, with articles from 2018-2019 appearing for certain queries.

Note that this version of SearchGPT is only a prototype. OpenAI will likely refine its search engine based on user feedback. We’ll continue to monitor its development and update you whenever changes in search occur.

Anastasia is an SEO specialist at SE Ranking with a p،ion for online marketing, ،ytics, and the tech side of SEO. With extensive experience in content marketing, website technical (and on-page) optimization, and link building, she is well-versed in both on-page and off-page tasks. Her background in Google Ads provides her with a deep understanding of ،w SEO and PPC work together. Beyond her professional pursuits, Anastasia loves language learning and is currently learning German, which is a never-ending task. She is also an avid traveler and has been to many countries across Europe, with plans to visit Asia in the near future.


منبع: https://seranking.com/blog/searchgpt/