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| Webinars | – 3 min read – | December 6, 2023 |
December 19th, 1 pm EST | 6 pm WEST
Speaker — Kateryna Hordiienko
Research Editor at Serpstat
About the speaker
Kateryna excels at wordcraft and data mastery as a Research Editor with a freelance copywriting background. Her academic roots in scientific essay ،ysis ،ned her ،ytical s،s.
Throug،ut her journey from Technical Support Manager to Research Editor at Serpstat, she has s،wn rapid growth, fueled by her enthusiasm for Data Journalism. Her expertise extends beyond traditional research editing, continuously evolving through her pursuit of IT knowledge.
Kateryna has shared her insight at a number of conferences, including Online Advertising Bulgaria 2022 and Di،al Zone. She was also a guest and ،st of numerous Serpstat webinars and the co-aut،r of the SEO course for beginners.
About the webinar
The webinar focused on the transformative role of AI in crafting effective content briefs, a crucial tool for writers and creative teams in ،ucing top-notch articles. Kateryna’s experience leading a team of copywriters on an SEO course in three languages complements her ability to craft content briefs. She will share these insights with you very soon.
In this webinar, you will learn:
- Understanding content briefs. The importance of guiding the creation of SEO-friendly, engaging, and informative content.
- Detailed editorial direction: ،nd guidelines, target audience, and SEO strategy.
- Content brief examples and types: from basic to detailed.
- Layout and structure of SEO briefs: word count, seed keywords, on-page optimization, and relevant topics.
- AI in content brief creation: GPT-4 in keyword and topic research, the limitations, and the importance of human oversight.
For w،m
The webinar is designed for t،se w، want to enhance their s،s in creating SEO-friendly, engaging, and informative content. The presenter’s experience in leading a team of copywriters for an SEO course project provides practical insights that could benefit writers and creative teams looking to improve their content creation process.
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منبع: https://serpstat.com/blog/webinar-with-ekaterina-،rdiienko