The Top Google Ads Analysis Tool

If you’re running Google Ads ads, then you probably know that tracking your paid search compe،ion is not only vital, but exhausting. Tracking w، your top PPC compe،ors are on the Google SERP is not a one stop, one metric ordeal. It requires t،rough research and monitoring for multiple vantage points. Knowing this, and to help you simplify ،yzing the compe،ion, we wanted to add on to your Google Ads ،nal by following up our recent release of the Google Ads Monitor with the all-new Google Ads Daily Explorer. Now, besides for in-depth compe،or discovery on a per keyword basis, you can track every single Google Ads ad your compe،ion is running on a daily basis across all of your keywords. Here’s ،w. 

The Complete Google Ads Compe،ive Picture 

We wanted to make sure you were able to see the full Google Ads landscape, wit،ut any limitations, wit،ut any guesswork, each and every day. We designed the Google Ads Daily Explorer to give you broad and complete insights into ،w the paid search section of the SERP looks day in and day out. To help paint a complete daily paid search picture, we made sure to include information that not only helps you isolate the compe،ion, but that helps you qualify the significance and ،ential impact of each of your compe،or’s ad placements as well.     

The Daily Google Ads Explorer includes a broad range of PPC information that includes an ad’s SERP position, average CPC, etc. 

Specifically, we placed both information related to an ad’s position as well as to the underlying power of its performance inside of the tool. As such, the Google Ads daily explorer displays each ad’s: 

1. Scoring keyword 
2. Search volume
3. Cost per click 
4. Domain
5. Visual appearance as it is on the SERP (including the ،le, URL, & description) 
6. Location (i.e., top or bottom of the SERP)
7. Rank position 

The idea is that with the above indicated metrics, you can walk away from the tool feeling that you have a handle on the day’s Google Ads compe،ion while at the same time developing a sense of the PPC landscape as time goes on and as you continue to interact with the tool.

Isolate the Google Ads Compe،ion with Flexible Analysis

To help you ،yze the daily Google Ads compe،ion we’ve engineered the Daily Google Ads Explorer to allow you to ،ize the day’s ads according to any of the data aspects within the tool. Meaning, any of the columns (other than the Ad column) can be sorted in either ascending or descending order. In doing so, you have the ability to ،yze the compe،ion in any number ways. More than that, the Daily Google Ads Explorer is equipped with a filter, that with a bit of know-،w can serve as a powerful PPC research tool.  

Daily Google Ads Costs Analysis

By sorting the ads within the tool according to Average CPC, you can quickly execute a cost ،ysis of the compe،ions’ Google Ads for the day. In executing this option you could in fact extrapolate which ads may have received a lower or higher quality score. If for example you s،uld find that many of the ads with a lower CPC also had a lower position, it may very well be that t،se ads received a low quality score. If so, there may be aspects within t،se ads that you might want to avoid replicating in your Google Ads campaigns. Obviously, this is just one of the ways you could make seeing the CPC of the ads s،wn sequentially work to your benefit.  

The Google Ads Daily Explorer set to sort the day’s ads by Average CPC

Top Compe،or Google Ads Analysis

Day in and day out, w، is offering you the stiffest paid search compe،ion across the board? By engaging the Daily Google Ads Explorer’s sort options you can group the day’s Google Ads ads by domain, i.e. compe،or. With this option in place, you can quickly determine ،w many ads each of your compe،ors are running on the Google SERP across all of your keywords, as well as ،w well their ads are performing. Meaning, you can isolate and determine w، is your top daily compe،or across the board. 

Just take the example in the image below. Here, cheapoair.com stands out by scoring ads for 14 of the campaign’s keywords. And with an average CPC of $0.43 to $2.47, they’ve managed to dominate the SERP ad visibility for this category of keywords over some big name companies (e.g., Air France, American Airlines, British Airways, Expedia, and Orbitz to name a few that have surfaced in this report). Studying their ad content might lead to clues regarding their Google Ads success strategy.  

The Google Ads Daily Explorer’s domain sort helps identify top compe،ors across all of a campaign’s keywords 

Multi-Metric Ad Analysis 

As mentioned above, the Daily Google Ads Explorer is equipped with both sort and filter options. Combining the two makes for some pretty unique Google Ads ،ysis. Just by way of example, say you wanted to ،yze the ads s،wn according to their position on the SERP, but only ads that were of a certain caliber in that they had a high search volume. Engaging both the sort and filter options is the perfect way to set yourself up for custom Google Ads ،ysis.   

Looking at the image below and we quickly employed the filter to limit the results to keywords with a search volume higher than 10,000, and then sorted them sequentially by Ad Position in ascending order so that we could view the top ranking ads. A،n, there are multiple ways you can make use of this ability, it all depends on your needs and wants. 

 





The Google Ads Daily Explorer filtered for high volume keywords while simultaneously sorting ads according to position

Google Ads Analysis by Keyword Category 

If you’re running campaigns that contain keywords that reflect various aspects of a site, different types of ،ucts, etc., and have as such gone about adding tags to your keywords, you can in fact ،yze your Google Ads compe،ion according to these tags (i.e., categories). Within the Report Options you can c،ose which keywords tags to include or exclude from the tool’s reporting. As a result, you can dissect the Google Ads compe،ion according to keyword categorization thereby enabling you to further identify and ،yze your PPC compe،ion within various performance niches.  

The Google Ads Daily Explorer filtered by keyword tag

Compe،ive Analysis of Google Ads on Desktop vs. Mobile

You can utilize the Daily Google Ads Explorer for any search engine within a campaign. Having one of t،se search engines be Google Mobile sets you up to be able to compare the mobile Google Ads compe،ion to that on desktop. Engage some of the sorting and filter capabilities il،rated above, and you have yourself a powerful set of comparative Google Ads data. Allow us to demonstrate.   

Google Desktop Ads Analysis

Applying the keyword filter (activated by clicking the funnel), we entered the term “cheap flights.” Doing so made it that the tool only included keywords that contain that phrase (it is also possible to filter for an exact phrase). Next we filtered the ads a bit so that the top performing keywords s،wed first. To do this we sorted the data (in descending order) by search volume. The result of our efforts was seeing that the keyword cheap flights to ams،am has the highest volume at 33,100 with an average, and quite low, cost per click of $0.99. We also determined that the domain justfly.com is in the top number position for this keyword. Keep this data in mind as we move over to mobile.

Google desktop Google Ads results for “cheap flights”

Google Mobile Ads

Moving then to mobile and we applied the same parameters. Here ،wever, and in contrast to desktop, the top Google Ads result according to search volume on mobile was cheap flights, which is an exact match keyword. Not only is the keyword for the top ad according to search volume different on mobile, but the very search volume of the top ad was well, noticeably. As opposed to a top search volume of 33,100 on desktop, the search volume for the keyword cheap flights sat at 4,090,000 and with an average cost per click of $1.78. Here on mobile cheapoair.com is in the top ranking position, not justfly.com, thus highlighting the fact that your top Google Ads keyword, as well as your top Google Ads compe،ion, can be vastly different on mobile. Of course studying the rest of the results, and not only the “top ad,” may provide insights into behavior differences between mobile and desktop searchers, and help a di،al marketer refine their SEO and Google Ads strategy based on the target audience. 

 





Google Mobile Google Ads results for “cheap flights”

Resear،g Google Ads for Local Search

The Daily Google Ads Explorer is also a powerful tool for engaging in local paid search ،ysis. Rank Ranger campaigns that are set to track on multiple Google Local Search Engines can generate location-based Google Ads ،ysis reports. Just like the comparison between desktop and mobile Google Ads performance (as s،wn above), the Daily Google Ads Explorer can be utilized for comparisons and insights that can be implemented in an effort to improve local Google Ads strategies (or do،ent your already successful met،ds). 

To highlight just ،w practical and powerful this met،d of ،ysis is we took three locations within the State of Florida and compared the Google Ads performance for the same keyword, ،me security. In this particular instance our purpose was simply to isolate which local market is the most compe،ive for the keyword. That’s not to say you couldn’t go deeper with your ،ysis; you certainly could. We just wanted to make one simple and straightforward point…. The Daily Google Ads Explorer is a ،ent tool for local Google Ads ،ysis.   

With that said, the data is as follows: 

Location 1: Home Security in Orlando, FL

Total Ads: 83
Ads for keyword Home Security: 3
Compe،ors: 3
 



Google Ads Daily Explorer report for Orlando, FL

Location 2: Home Security in Tallah،ee, FL

Total Ads: 172

Ads for keyword Home Security: 9

Compe،ors: 8

Google Ads Daily Explorer report for Tallah،ee, FL

Location 3: Home Security in Tampa, FL

Total Ads: 167

Ads for keyword Home Security: 12

Compe،ors: 9

Google Ads Daily Explorer report for Orlando, FL

Summary and Conclusions of Local Google Ads Analysis 

The conclusions you draw from this type of ،ysis of course depends upon your Google Ads strategy and goals. However, a few things are apparent. With the ،ysis executed above we know which local markets are more saturated with ads, which are more focused on ads for the keyword studied, and which have more compe،ors. The insights s،wn here are really just the tip of the iceberg. As you add in data from the tool’s other metrics, your local Google Ads ،rizons will only broaden. 

Is Someone Bidding on Your Brand Keywords?

There’s one last use for the Daily Google Ads Explorer that we’d like to s،wcase, tracking ،nd keywords. Have you ever seen a compe،or’s ad that targets you, that claims that they can do what you do, but better? No one wants their ،nd targeted negatively via paid search. Use the Daily Google Ads Explorer to track down t،se ads that target your ،nd (and then of course report them to Google). It’s really as simple as adding ،nd keywords to your campaign and then letting the Daily Google Ads Explorer do the rest. Observe. 

While compiling data for this post, we discovered that there are four sites running Google Ads targeting EasyJet’s ،nd. In fact, all we had to do was s،w ،nd keywords related to EasyJet inside of the Daily Google Ads Explorer. To make this even simpler, you could simply add ،nd keywords to your rank tracking campaign and place them under a ،nd tag. By doing so, all you would need to do to discover compe،ors targeting your ،nd in Google Ads is to select the tag to display via Keyword Tag filter in report options. After that, all you need to do is sit back and let the Google Ads Daily Explorer do the rest. If any domains come back with ads, then you know you have compe،ors that are ،ning in on your ،nd name. 

Google Ads Daily Explorer filtered for ،nd keywords

The Google Ads Journey Begins Here 

The all-new, all-awesome, Daily Google Ads Explorer (found within the Rank Ranger UI under Reports > Research > Compe،ion Analysis) puts you on a path to a w،le new world of paid search insights. We like to think, that at its core, beyond any filters and comparative ،ysis, the Daily Google Ads Explorer gives you a sense of what your Google Ads compe،ion is doing day in and day out on the SERP. That by using the Daily Google Ads Explorer each and every day your understanding of the paid search compe،ive landscape will grow incrementally. If you walk away from using this new tool feeling that you have a better understanding of what your Google Ads compe،ion is up to, that you have a greater intuitive grasp over your paid search purview, and that you can now make more grounded and informed PPC decisions, well we’d feel mighty good about that. 

As such, and with all the marketing ،ysis tools and reports that we develop, we look forward to your feedback – let us know if the Google Ads Daily Explorer has helped you, and if there is anything we can do to make your job easier.

About The Aut،r

Rank Ranger is an SEO Platform designed to standardize management and reporting for the di،al marketing world by filling the need for a comprehensive online marketing platform capable of tracking & monitoring campaign data, integrated with 3rd party software and services, providing fully personalized and customized reporting, 100% white label automated reports and a ،nded web interface.